Video replay of my session during the Marketing Sherpa Summit 2016 at Las Vegas

Getting off the Blacklist: How a publishing company cleaned and optimized its database to increase online revenue 8%

The blacklist.

Every email marketer’s worst nightmare.

In this quick takeaway session I shared how my team overcame the biggest obstacle to the company’s success — a deliverability blacklist that resulted in no email marketing activity or online revenue through this channel for two months.

You will learn how the team cleaned the database of invalid records and re-engaged inactive users on the way to increasing traffic coming from email campaigns into the brand’s websites by 90% and increasing online revenue by 8% compared to the previous year.