Big data, mobile, and automation are must haves…but is email marketing still king?

“Always remember to listen. Social and proactive listening gives the power of knowledge. Listen to your audience first and then manage your brand’s place within,” says Laz Tyrekidis, the Digital Marketing & Audience Director at Metropolis International, a fast-growing group that specialises in business and consumer media.

Read full article here: http://www.iineurope.net/blog/News-and-Blog/big-data-mobile-and-automation-are-must-havesbut-is-email